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Taiping | 太平枇杷節活動識別

農創活動形象再造,從太平枇杷節開始!

本案與采豐攜手,重新打造專屬於太平農創的視覺識別與活動形象。LOGO主視覺圖形使用向量漸層美術技巧構成,將枇杷的飽滿與枝繁葉茂進行構成,繪製成裝飾性的枇杷花圈用作主識別LOGO亦作為輔助圖騰,活動標準字則以趣味豐富的筆畫建構出讓人印象強烈的活動標準字,整體配上四個顛覆傳統的印象的都會色系,呼應活動的四個展區果園,也翻轉民眾對地方農創形象的想像。

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