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Pinfresh | 先拼鮮 | 網路生鮮超市品牌形象規劃

Pin Your Daily Fresh! 好料不怕比,天天拼新鮮!

Pinfresh先拼鮮品牌形象設計。先拼鮮是由一群擁有專業領域的團隊所組成的生鮮電商平台,期待用平易的價格與高檔的價值,切入後疫情時代的電商市場。我們將這種快速、新鮮送達的概念轉化為視覺語言,讓快速購物、迅速出貨的概念展現於品牌識別中,設計上透食物剪影結合具有明快帶點摩登感的字體,以中英文Logotype設計呈現,輔助圖騰則單取一個拼字,以app的icon呈現,傳達出當代線上購物一指下訂、在家收貨的既視感。

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先拼鮮pinfresh
先拼鮮pinfresh

Pinfresh先拼鮮品牌形象設計,主視覺LOGO反白應用。

先拼鮮pinfresh
先拼鮮pinfresh

主視覺LOGO排列組合應用。

先拼鮮pinfresh
先拼鮮pinfresh

Pinfresh先拼鮮輔助插畫圖騰。

先拼鮮pinfresh
先拼鮮pinfresh
先拼鮮pinfresh
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