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Mini BnB | 品牌形象規劃

Mini Dreams Major Things ! 用蜂蜜Cross Over世界萬物

MiniBNB蜜厘蜜:當支蜜副品牌形象規劃。為了呼應用蜂蜜Cross Over世界萬物的品牌訴求,以基地堡壘的元素發想形象概念,傳達出本品牌在自己秘蜜基地裡「蜜制萬物」的品牌精神。品牌主視覺以主品牌經典產品造型發想,透過包裝外觀的特色外觀,創作了一個品牌吉祥物,以代言人方式讓消費者跟品牌建立友誼、傳達訊息。茉菲透過打造主副品牌的企劃與設計,增加品牌的操作性與產品的消費扇型,除了品牌的延續性,更嘗試打造出不同的視覺經驗,增加品牌話題性。

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