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林三十六 | 品牌包裝規劃 | 凍頂頭茗系列

The First Dong Ding Oolong Tea ! 凍頂頭茗顯生息

林三十六品牌包裝設計:凍頂頭茗系列。包裝設計概念以凍頂山頭茗傳說為主題,馬口鐵罐部分,設計以品牌色系硃砂橘配合品牌故事中舉人旗的傳說,單盒部分利用抽拉式盒型結構的內外與上下層次特徵,表現凍頂山與凍頂山倒映於麒麟潭的地方著名奇景。雙入禮盒則以頭茗牌匾書體字作為主視覺,將品牌的大氣與配合凍頂山的層次優雅,以包裝後加工燙金與燙黑方式呈現。茉菲透過設計調性與美感掌握,為進入2020年這一階段第七代主理的林三十六規劃具有高度識別的品牌形象。

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