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LiFru | 禮菓山找品牌形象

Find The Fruit ! 大地尋禮越境找物

農創品牌美感再造:禮菓山找品牌命名與形象建置。概念初衷來自於十一月的竹崎橘子果園,茉菲跟著內埔的青農坤禮,在世代傳承的橘子果園小路間轉繞,看見了務農的辛苦也看見了結果的珍貴,於是利用了沿途中搜集到的概念元素:農業小路、土地公錢、路標字體、禮物緞帶以及主理人名字,決定以「一起上山尋找來自大地的禮物」這樣的概念,建構了本次的品牌命名與視覺形象。整體透過設計的美學試圖提升果園形象的質感與美感,過程中也嘗試改善水果物流箱的形式與規格,提出新的販售形式提案。

lifru禮菓
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